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Album Cover

Back Cover:

Inside Cover:

Inside Cover (CD Placement):

Final Album Cover:

Album Title Font

Name Designs

I went to the website www.dafont.com to handpick a series of different fonts which I could possibly use for my album cover. When asking my peers and target audience which they preferred and felt complimented the R'n'B genre, the majority of them picked "Brushtip Travis" so I chose that as my main font.

Initial Album Cover

This was the original idea for my album cover and my artist "Hayleigh". I chose this picture to be on the front of the cover as I felt it fit in nicely with the R'n'B genre which I wanted to be associated with my artist and also as it was to be her debut album, I wanted her to be the main focus.
I showed the cover to my peers and others of the target audience and the feedback which I received was:

• the picture chosen is good and shows off the artist well
• the colour used for the background doesn't really match with the R'n'B genre so would be better if it changed
• the font used works well

Re-Shoot

As a group, we felt it was necessary to re-shoot some scenes of the music video in order to meet the suggestions given to us through the feedback.

In response to the first piece of feedback that I got which was about there not being enough narrative and needing to show more of a relationship between the characters, we filmed scenes that placed the two characters in different situations doing things together. We made sure we did it in a way where we just added to the narrative instead of changing the whole story to make them look more like a couple. The majority of the scenes we chose to film and add were the couple in the house; scenes such as the couple walking into the house together and making tea in the kitchen emphasised the fact that they lived with each other.

Another piece of feedback we got was that it would be effective if there was a scene showing the couple arguing. We chose to add this in and it proved to work really well as it established the relationship more adding to the narrative whilst also linking into the lyrics and mood of the song.

Having to work on such a tight schedule to give us enough time to add in the selected scenes, made us work efficiently as a group and keep us eager to complete the task successfully.


The scene featuring the argument between the two characters, is a scene which we chose to add in when filming again as it proves to be very effective and have an impact whilst also linking in with the theme and lyrics of the song.

Record Company Research

The record label that I chose to produce my video is Polydor Records. It is a record label that is owned by Universal Music Group and is headquartered in the UK.
It was founded in 1924 as an independent branch of the Deutsche Grammphon Gesellschaft and didn’t become big in the U.S until 1971, when it was graced with the presence of R’n’B legend James Brown, despite opening a division in 1969.

Polydor Records supports its artists greatly and helps to make them chart topping successes. Also being from the UK, I felt that Polydor having an American branch as its defunct, would help boost Hayleigh’s profile.

Rough Cut

When putting the clips together, I chose to go for a slow edit as I felt the narrative would then mirror the pace of the song. I didn't use any effects as I felt that adding them would take away from the video and the meaning that I wanted to get across. My favourite part of the video is when George is seen to fade away when leaving Frankie in the park.

Feedback:
After completing my rough cut, I showed it to my peers and my teachers to get feedback on it to see how I could improve and if there was anything to add/take away.

The feedback I received was:

• Is that there was not enough narrative and more scenes need to be added showing the relationship between the two characters.
• The lip syncing was seen to be off at times so that needed to be fixed.
• The fact that the two characters live together needs to be reinforced.
• There is a clear story.

Artist's Album Covers

Here are some covers from female solo artist's albums.

Above you can see Leona Lewis' cover for her debut album. As you can see Leona is placed in the middle of the cover and her face takes up the majority of the cover with the lighting emphasising her features. This is helpful for a new artist as it enables them to be established and become known. The title of the artist and the album have been strategically placed so that they are made seen but do not take any of the attention away from Leona.

Some more album covers are seen below:

Melanie Fiona - The Bridge

Natasha Bedingfield - Unwritten

Corinne Bailey Rae

Photoshoot

These are some of the pictures that were taken on the first day of the shoot. They are the pictures that are going to be used in the Digipak and on the front of the album. The picture that I choose has to be representative of the genre, which in this case is R'n'B, and it has to also appeal to my target audience. As it would be my artist's first album, I would want her to be the main focus on the front.

Star Image

Star Image on Prezi

Album Covers

As the artist for my music video is a female soloist, I made a collage of famous female solo artists and their album covers. I used covers from a broad range of genres to get a feel for the types of looks that are shown and to get inspiration for my own designs.
One thing I found to be common in all of them, despite the different genres, is that the artist is featured predominantly on the front and so is the artist's name making it easier to establish who they are. This is something decided to consider when making and designing my album cover for my artist.

Day Two Shoot

The second day of filming ran very smoothly and we ended up getting more done than we had originally planned. We thought a third day of filming would be required but we found that we were ahead of schedule so it enabled us to get the shots that we needed. Some of the things needed for the shoot had to prepped on the day such as the photo frame of the two actors. The picture was taken, printed and put into the frame shortly before filming the scenes. One of the problems that we faced was that of the glass on the photo frame not shattering when dropped to the ground. We anticipated this to happen so opted to use symbolism rather than a literal meaning.

Schedule for Day Two

Day Two Schedule